Sensorial analysis with expert panels service
While consumers are always happy to sample good cakes, bread, and chocolate, they’re not always sure how to describe and quantify their reactions to your end product. What’s more, their opinions are easily influenced by other factors, such as location, social setting, and the product information made available to them through labels, packaging, and branding. Even their previous experiences can have an impact!
As such, it’s incredibly challenging to work out what consumers really think. Yet understanding consumer preferences is crucial to increase your product success rate. We therefore created our own Sensory Expert Panels Service. By combining the skills of our experienced human experts with finely calibrated analysis instruments, we help you measuring and understanding consumers’ biological and psychological responses to flavor and texture.
We then analyze these results and share our findings with you, to help you decide if your creations meet consumer expectations and demand.
What’s in it for you?
- Match a target product
- Troubleshoot sales issues
- Support texture and flavor claims
- Understand and benchmark the potential market for a product category
- Perform a full preference modelling by combining the expert panel service with a Sensobus
At the Puratos sensory analysis laboratory, finely calibrated instruments and experienced human judges are combined to study biological and psychological responses to flavours, appearances and textures. Then these results are analysed and shared with our customers to help them decide whether proposed finished goods meet the demands and expectations of consumers.
As reliable partners in innovation, we are more than happy to share our methods of analysis and work together on further including Sensory Analysis and training our customers’ in-house teams.
If you are interested in learning more about how Puratos sensory analysis can help your business, please visit our Contacts page.
