20 May 2020
Puratos US announced today a campaign that celebrates the Sourdough baking trend and calls on bread lovers to support local Chapters of Ronald McDonald House Charities® in their mission to support the health of children and their families.
Riding the wave of excitement around Sourdough home-baking and in line with its commitment to support local communities, Puratos US today announced that through June 30, for every sourdough social media post tagged with #SourdoughDifference, Puratos will donate $1 to local chapters of Ronald MacDonald House Charities® (up to $10,000).
As part of Puratos’ ongoing digital expansion, #SourdoughDifference will feature videos and posts across Facebook, Twitter, Instagram and LinkedIn, encouraging followers to post their own sourdough stories and photos, and engage with Puratos US sourdough experts.
From a tour of Puratos’ Sourdough Library to a Share your Sourdough Fail series, #SourdoughDifference features unique content to excite both the new home-baker and the sourdough aficionado. The result is a forum to not only connect sourdough bakers with one another, but to channel that excitement into a good cause.
Andy Brimacombe, President of Puratos US, said: “The #SourdoughDifference campaign harnesses the growing passion for sourdough to support the incredible work of Ronald McDonald House – let’s make a #SourdoughDifference together”.
With over 3 million #sourdough posts on Instagram today, #SourdoughDifference answers the growing hunger for sourdough while supporting Puratos’ commitment to helping local communities and the baking industry through innovation.
About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.
Press Contacts
Jaina Wald
Head of US Marketing
JWald@puratos.com
Dotti Haynes
Sr. Marketing Manager, Puratos US
DHaynes@puratos.com
