12 Oct 2023
Leading bakery ingredients innovator Puratos US has unveiled its newest bakery inclusion, Smoobees, soft and chewy fruit boba that offer a convenient alternative to traditional fillings. Made with real ingredients, Smoobees maintain their shape and soft texture during mixing, baking and freezing, providing a consistent infusion of flavor in every bite.
Smoobees – which are shelf-stable, plant-based, gluten free and free from artificial flavors and colors – come in a variety of flavors, including strawberry, blueberry, lemon, coffee and caramel. Their small size, roughly the size of pomegranate seeds, make it easy for bakers to incorporate real fruit into their creations.
“Just as Puratos was founded on disruptive innovation in the bakery category, Smoobees were developed to be a bold game changer for the inclusions market,” says Jessica Blondeel, product director sweet goods at Puratos. “From discussions with thousands of retailers and bakers, we know that peace of mind and differentiation are key. At the same time, consumers want a surprising and fun eating experience. With Smoobees, we bring that convenience and excitement to the whole sweet baked goods category.”
Puratos’ Taste Tomorrow consumer research finds that “eye candy” continues to trend on social media. Smoobees make it easy for bakers to create visually appealing and eye-catching products, adding a pop of color and fruity flavor to favorites like cupcakes, muffins, cheesecakes, pancakes and ice cream.
