12 Oct 2023
Belcolade, the Real Belgian Chocolate brand of Puratos, is confirming its role as a major player in sustainable chocolate. Belcolade opened its doors to offer a firsthand look at its pioneering, fully operational Belgian carbon-neutral chocolate factory. Belcolade's new facility highlights their focus on sustainability and delivering high-quality chocolate to professional customers.
Belcolade’s vision for sustainable chocolate solutions is gaining momentum with the opening of its new facility in Belgium.
By synergizing taste expertise with a sustainable approach, Belcolade ensures that its products not only contribute to customers’ immediate success but also help empower them to take tangible steps toward a more sustainable world. This focus on taste and sustainability is revealed by findings from a recent Taste Tomorrow study.
This study highlights that while taste remains the primary purchasing criterion for consumers, the sustainability of the chocolate is a key differentiating factor for their purchase with 68% of respondents interested in food products coming from sustainable farming methods.
Paving the pathway to a sustainable future for the chocolate industry
"Belcolade's expansion is driven by its steadfast commitment to sustainability", according to Pierre Tossut, CEO of Puratos. "Our Belcolade brand drives innovation, ensuring that chocolatiers, pâtissiers, and bakers have access to exceptional chocolate choices that mirror their values," he says. Belcolade’s carbon-neutral factory embodies this commitment. This pioneering factory will operate on 100% renewable electricity – eliminating the need for fossil fuels. Thanks to extensive underground rainwater storage, it will source 90% of its water from collected rainwater. Belcolade has made substantial investments to enhance their energy efficiency, reliability, and resilience against droughts by revamping all technical energy installations, storage, and distribution. Thanks to heat recovery and the utilization of cutting-edge heat pump technology, Belcolade's heat production process now consumes five times less energy than before.
The Cacao-Trace Sustainable Cocoa program is another example of Belcolade's commitment to a more sustainable future throughout the entire cocoa chain. "The Cacao-Trace program not only produce the best quality cocoa, but also supports farmers worldwide by providing better prices and an extra Chocolate Bonus. Additionally, we improve the environment and living conditions of our farmers' communities by building schools, health centers, and offering drinkable water equipment." explains Pierre Tossut. Alongside these impactful sustainable initiatives, Belcolade’s new 100% recycle-ready packaging reflects the company’s determination to reduce its environmental footprint and make a positive impact on the planet. “Our planet is worth protecting, and we wish to play our part by applying these sustainable practices of which we are very proud,” concludes Pierre Tossut.
A journey of chocolate innovation and taste excellence
In addition to its commitment to sustainability, Belcolade is a brand meticulously crafted by professionals, for professionals.
The product creations are born from collaborative efforts, crafted alongside chocolatiers, pastry chefs and bakers who remain attuned to the latest consumer trends. Belcolade has gained recognition for being an innovator in its industry, using creative solutions and the latest technologies to provide unique tastes and high-standard Belgian chocolate to every single professional in the chocolate industry, reinforcing Belcolade's commitment to providing the best experience to their customers.
“Belcolade combines sensory expertise and sustainability to craft quality products that drive our customers' success while securing a sustainable future for generations to come," remarks Youri Dumont, Director of the Chocolate Business Unit at Puratos.
"The Cacao-Trace Sustainable Program is a testament to our commitment to taste and sustainability. Our Cacao-Trace chocolate, which will be produced in part at the new site, takes taste to a whole new level of excellence thanks to a unique fermentation process that guarantees the best cocoa quality and enhances the flavors of every chocolate drop.”
