Puratos’ Consumer Understanding resources allow you to gain consumer knowledge to anticipate your customer’s needs.
Consumer understanding uncovers:
- Consumer motivations, needs and wants for bakery products
- Circumstances and moment of consumption
- What products consumers want, what are the drivers of consumption, and at what frequency do they consume
Qualitative/In-depth Analysis
Qualitative research is valuable when looking for more descriptive, in-depth consumer response to products.
- Goals: in-depth consumer responses around product concepts, ideas, claims, pricing, etc.
- Questions to answer: Does this product meet a consumer need? How will this product be consumed? What nutritional claims are important to consumers? Does this product align with my brand?
- This testing is great for: consumer perspective of products, marketing concepts, innovations, pricing, product usage, drivers for purchase, consumption occasion, etc.
- Testing Method: Focus groups or guided one-on-one consumer interviews.
Useful when:
- Exploration and development of innovative products
- Deep understanding of consumer behaviors associated with consumption occasion or drivers for purchase
- Evaluating marketing or branding decisions
Online Consumer Study
Online consumer surveys are valuable when looking to identify consumer behaviors or opinions without the need to taste a finished good.
- Goal: directional feedback on appearance of a product, evaluation of marketing concept, understanding purchasing criteria, and consumer perception of ingredient labels
- Questions to answer: What nutritional claims are important to consumers? Is this product description appealing to consumers? When do people consume products like this? Is this ingredient acceptable to consumers?
- This testing is great for: consumer perspective of products, marketing concepts, innovations, drivers for purchase, consumption occasion, etc.
- Testing Method: anonymous online surveys with 400+ consumers
Useful when:
- Identifying consumer purchasing behavior
- Brand awareness and messaging
- Consumer attitudes towards ingredients
- Gathering feedback on product appearance or packaging
- Identifying consumer interests
- Evaluations of marketing concepts or storytelling
To learn more about Consumer Understanding, please reach out to your local sales representative.
