Ever catch yourself craving for a comforting moment, whether it's snuggling up with a soft blanket as the first cool days roll in or savoring a leisurely day outdoors in milder winter settings? The desire for coziness and warmth is a universal theme that defines the winter season, and this extends to what consumers crave in baked goods. Scroll down and discover the warming flavors consumers are craving for in winter!
"Summer is for surrendering, winter is for wondering"
According to our Taste Tomorrow 2023 global consumer survey among 20,000 consumers, 73% of consumers like to have a familiar element when trying new types of food. People seek solace in the familiar and so they opt for food products that evoke feelings of warmth and comfort. That is especially true for the winter months. This is the best time to offer consumers what they want: a new take on the classics they know and trust.
Consumer insight - Taste Tomorrow 2023
Worldwide, 72% of people like to try food with different textures and 69% like to try food in new formats. So turn that black forest cake into an eclair with choux dough or give your gingerbread cake a tres leches merengue make-over. Experiment with the shape, size, composition of your patisserie and bakery creations, but stick to the well-loved and well-known flavors.
Here are five of the traditional winter flavor profiles:
Nutty
Hot chocolatey
Citrussy
Spicy
Boozy
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