Texture is the New Taste

Our global consumer research, Taste Tomorrow, confirms the growing importance of texture. For consumers today, taste is more than just flavor. Texture is now a key component of taste.  Consumers now evaluate texture and pay as much attention to a special, delicious, appealing texture as to its flavor. 

At Puratos, our cake specialists have been creating exciting textures for decades. Our expertise from all around the world, combined with a deep understanding of the role of each ingredient has allowed us to create unique textures, adapted to local preferences.

From soft cakes to moist ones, from very light to (almost) melting, we bring all textures together under our “Puratos Texture Collection”.

Brownie sales are booming and it’s no surprise why: they're moist but not messy and therefor make the ideal treat for lunch boxes, bake sales and potluck dinners. But they also offer comfort and nostalgia--just smelling fresh brownies transports consumers back to their childhood.

But did you know that there are different brownie textures? Some prefer fudgy, moist brownies, while others opt for chewy or even "cakey" brownies. Re-invent your brownie by folding in chocolate or decorating your brownies with a rich fudge or creamy ganache! Be sure to also explore our unique enzyme technology to extend the freshness or fudginess of your brownies over time. 

Our expertise goes beyond cakes and brownies. We developed a patented technology to steam donuts instead of frying them, resulting in a revolutionary donut texture that’s moist and fluffy at the same time. Not only does steaming significantly reduce the fat content, it also keeps your donuts fresher, longer.