16 Aug 2024
At Puratos, we believe in the transformative power of food. Beyond crafting extraordinary ingredients, our purpose is to innovate for good—promoting health, enhancing well-being, and contributing to a better planet.
Whether you are an artisanal baker, patissier, or large-scale food producer, we are committed to helping you create indulgent and nutritious products. By incorporating our ingredients into your recipes, you can offer your customers healthier options without compromising on taste. From fruit fillings to wholegrain cake mixes, grains and seeds, and gut-health-promoting ingredients, Puratos has everything you need to make every bite more nutritious.
HEALTHIER PRODUCTS ARE GOOD FOR CONSUMERS AND YOUR BUSINESS
Healthier products aren’t just good for consumers’ health and well-being; they’re also good for your business.
Diet is one of the biggest lifestyle factors that affects people’s health, meaning that we, as food producers, play a significant role in the health and well-being of people everywhere. That’s why at Puratos, we aim to provide the most wholesome bakery, patisserie, and chocolate ingredients possible without compromising on taste, texture, quality, or safety.
Aside from our responsibility to consumer health, the single most compelling reason to develop healthier alternatives is that consumers are seeking them. Our ongoing Taste Tomorrow consumer research shows that over 1 in 2 consumers (58%) are looking for food options that support their holistic health. That’s quite a staggering statistic! Our research also showed that 60% of consumers prefer not to compromise on taste when seeking out healthier alternatives. Doesn’t sound like an easy thing to accomplish? That’s where our century-long expertise comes into play. Whether you're running a small artisanal bakery, managing a bakery chain, or overseeing a large-scale production facility, Puratos can help satisfy this demand and create delicious and indulgent sweet products that support consumers’ health and well-being, one bite at a time.
ELEVATE YOUR CREATIONS WITH NUTRITIOUS FRUIT FILLINGS
Imagine delighting your customers with desserts that are not only indulgent but also packed with nutrition. Puratos’s fruit fillings are made from high-quality fruits and can improve the nutritional profile of your products while bringing the wonderful taste and sensation of real fruit, often while reducing sugar content. Whether you’re crafting a fresh fruit tart or a frozen dessert, our fruit fillings can transform your creations into healthy treats that your customers will love. Picture a cheesecake infused with our fruit fillings, offering a delightful taste while boosting nutritional value.
Working on the next nutrients-filled bakery product innovation? Discover the recipe for the mango brioche. Or are you a pâtissier who wants to take your shoppers’ breath away? Offer them this stunning picture-perfect Chocolate Mousse Sacher Torte, a reinvention of the classic Sacher Torte with a fruity twist.
Discover more Puratos innovative recipes here.
ENHANCE YOUR BAKED GOODS WITH OUR HEALTHIER MIXES AND GRAINS AND SEEDS
In the eyes of consumers, ingredients such as fiber, wholegrains, and seeds improve the nutritional profile of sweet baked goods, pastries, patisserie, and even chocolate. Incorporating these ‘power ingredients’ is a great way to develop products that are both healthier and tastier.
Our Taste Tomorrow insights reveal that 73% of consumers regard wholegrains as a healthy and tasty addition. Puratos’s wholegrain cake mixes are designed to enhance the texture and nutritional profile of your products. These convenient, complete mixes help you achieve the perfect balance of softness, moistness, and structure—qualities that are often challenging to attain with whole wheat products. This makes your muffins, ring cakes, loaf cakes, and snack cakes more appealing to health-conscious consumers.
Grains and seeds are essential for adding texture, flavor, and nutrition to any food product. Puratos offers a variety of grains and seeds, including the innovative Sproutgrain. Sproutgrain combines the benefits of sprouted grains with the convenience of a ready-to-use product, enhancing the nutritional profile of bread, rolls, and many sweet baked goods. This makes it a perfect choice for those aiming to create healthy products that consumers will enjoy.
With the addition of our innovative sugar-reduced wholegrain cake mix and grains and seeds, a simple muffin can become an indulgent yet nutritious snack, providing more fiber and essential nutrients in every bite.
INCLUDE GUT HEALTH-PROMOTING INGREDIENTS
There is a growing appreciation of the importance of taking good care of the gut for overall health. Our Taste Tomorrow research indicates that this link between gut health and overall health is well-established in the minds of consumers. We found that 75% of global consumers are interested in food products that improve their gut health, whilst 81% agree that improving their gut health has a positive impact on their immune system. The products in our Happy Gut range all contain gut health-promoting compounds, such as specific types of fibers, helping you to win over more consumers with stronger gut health claims for your products. While bread is a perfect example of a staple food that can consistently contribute to gut health, incorporating gut-friendly ingredients can also enhance sweet treats, making them more nutritious.
For example, our Sapore Baiota helps bakers and food manufacturers achieve great-tasting baked goods with the added bonus of a Gut Health claim (depending on regional legislation) through its fiber content. Puravita, on the other hand, is a range of mixes enriched with fiber and whole grains designed to support digestive health and make high-in-fiber products. Incorporating these ingredients into your creations can help you meet the demand for gut-friendly yet indulgent sweet baked goods without sacrificing taste or quality.
With so many reasons to innovate, let's unite and create a positive impact on the world. Together, we can do good and move the planet forward.
