53% percent of consumers want to be informed about where their food comes from and how it is made. At Puratos, our commitment to high-quality fruit fillings inspire us to seek out only the finest ingredients. When it comes to blueberries, we focus on sourcing local varieties, each with their unique characteristics. The wild blueberries we use are grown in New England, USA while the cultivated blueberries are sourced in British Columbia, Canada. Let’s delve into the fascinating differences between wild and cultivated blueberries.
1. Origins and Growth:
Wild Blueberries: These tiny gems, also known as lowbush blueberries, are native to North America. They thrive in natural habitats, such as the pine barrens, and have a higher skin-to-pulp ratio. This means a more intense blueberry flavor, richer antioxidant pigment, and a whopping 72% more fiber compared to their cultivated counterparts.
Cultivated Blueberries: Trace their roots to New Jersey, where they were transformed into a commercial crop in 1916 by farmer Elizabeth White and botanist Frederick Coville. Cultivated blueberries, also called highbush blueberries, are larger and more water-filled than wild blueberries.
2. Nutritional Goodness:
According to Taste Tomorrow, 60% of consumers look for food that boosts their immune system. Blueberries are a great source of antioxidants, vitamins and minerals, with wild blueberries packing twice the antioxidants as cultivated blueberries. In addition anthocyanins, found in the skin of the berry, contribute to a healthy gut biome and improved cognition.
3. Environmental Impact:
Wild Blueberries: Not only delicious but also environmentally friendly! They are naturally CO2 neutral, leaving a minimal carbon footprint. So go ahead, enjoy guilt-free sweet treats made with wild blueberry fillings.
Cultivated Blueberries: Harvested from cultivated fields, these blueberries contribute to the overall blueberry industry and provide a consistent supply for consumers.
In Summary
Both wild and cultivated blueberries have their unique qualities. Whether you’re savoring the intense flavor of wild blueberries or appreciating the convenience of cultivated ones, these little berries offer a burst of goodness in every bite.
